
In recent years there has been an absolute explosion of what one
could loosely refer to as recording studios. It seems that the only qualification
one needs these days is to be able to point a mouse and burn a CD to
call oneself a sound-engineer or, even better, a producer.
Well, maybe that is so, if you produce elevator tracks or karaoke files
(anyone remember E-Jay?), or if you use samples recorded in Abbey Road
or The Hit Factory. But when it comes down to making albums with real
musicians and lots of energy (you know, balls and attitude), or
capturing the nuances inherent in a hand-crafted classical guitar from
Spain or Canada, the game is still played like it was in the sixties, seventies,
eighties and nineties. In other words, a tight band and an engineer with
GREAT ears, GOOD gear and REAL experience still counts more than any
number of fancy plug-ins, sequencers and whatever else the latest
talent-substitution-software might be.
We get called by lots of artists to quote on music production -
albums, mixes, mastering, whatever - and we always give the best deal we
can. Subsequently, lots of clients record here - always to
leave with a smile on the face and a decent, sellable product in hand.
Strangely, many of our clients tell us we should consider raising our
prices (go figger)!
But every now-and-then I run into a "shopper" that seems to
shop with his bargain-basement cap on, as if he's at the local Red-Dot
sale, or some street market selling curios. It's as if the quality of
his own artwork means nothing to this individual - all he wants is
to make an album at fifty bucks an hour. Invariably he'll say:
"Well, I can record in so-and-so's (garage/bedroom/outhouse)-studio
for a grand per week, or for free, or for the price of a six-pack of
beer." I say, good for you. And good luck to you. If you want to
make a demo to give to your granny, please go there. But if you want to
be proud of your recording effort, get
airplay and sell albums, compete on the local MP3 charts or play your
music to a club-owner or a record company, at least find a studio and an
engineer that can actually, honestly, deliver BROADCAST QUALITY
recordings. Both industry people and fans are used to very high standards these days,
and garage demos get garage gigs.
Now, I'm not saying you should find the fanciest or most
expensive studio either, because anyone can make a bank loan!
So what should you look for?
Booking a studio should not only get you a quality recording (a good
room and microphones), mixing (good ears) and mastering environment, but
also studio staff that are actually ABLE to hear things such as tuning problems, timing
mistakes, potential disaster areas and all the other little details that
add up to making a project a success or a flop (and therefore an
investment or a waste of your money).
A good engineer will have vision
of where the session is going and where it COULD go.
He normally has personal musical knowledge and experience and can
make valuable suggestions, because he's actually "been there".
A good engineer will not get lazy when it's
time to mix and master - he'll do it until it sounds right.
And if all the above costs a little bit more,
it's because you are getting more - more efficiency, more experience,
better gear and a more useable product. Those artists who get this point never
seem to quibble much about price. Ask any of the happening studios out there.
Remember, you will most likely not be around to make excuses for the
quality of your tracks while radio stations, record companies and
journalists consider your material, so make sure the product is RIGHT
for the purpose it was intended for.
Shop with your ears. :O)
Cheers,
ludwig
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